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The Advertising Standards Authority (ASA) is extending its remit to cover the online realm.

It means that online marketing and ads will, from 1 March 2011, be subject to the same strict advertising rules as traditional media.

The ASA will also have the power to ban marketing statements on social networks such as Facebook and Twitter.

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<script type="text/javascript">

var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-#######-#']);
_gaq.push(['_trackPageview']);

(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();

</script>

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<script type="text/javascript">

var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-#######-#']);
_gaq.push(['_trackPageview']);
_gaq.push(['_addTrans',
'[ekm:order_number]', // order ID - required
'', // affiliation or store name
'[ekm:subtotal_number_only]', // total - required
'[ekm:totaltax_number_only]', // tax
'[ekm:totaldelivery_number_only]', // shipping
'', // city
'', // state or province
'' // country
]);

// add item might be called for every item in the shopping cart
// where your ecommerce engine loops through each item in the cart and
// prints out _addItem for each
_gaq.push(['_addItem',
'', // order ID - required
'', // SKU/code - required
'', // product name
'', // category or variation
'', // unit price - required
'' // quantity - required
]);
_gaq.push(['_trackTrans']); //submits transaction to the Analytics servers

(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();

</script>

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