[1] The domain name that a storeowner chooses can have a huge impact on their business, but why do you think many site owners still fail to optimise the URL they are using? Online businesses face the dilemma of branding vs. SEO (search engine optimisation) when it comes to their domain name(s) of choice. A URL/domain name on one hand forms the identity of a business and therefore the basis of their branding. For instance www.wyvernep.co.uk is a client we have using our ekmPowershop ecommerce platform, selling the Wyvern range of equestrian supplies and equipment. They get plenty of repeat business, and as far as online (and offline) brands go, they are now established. ...
Updated 09-07-2010 at 11:04 AM by StevenHickey
ekmPowershop owners report their online shops have disappeared from Google's listings: all thanks to unethical 'Black Hat' SEO companies The past 2 months have seen an influx of 'sandboxed' ekmPowershop owners. The myth of the 'Sandbox' and whether it exists will be debated for ever and a day. But one thing is certain; if you use 'Black Hat' techniques and you will see your rankings plummet, as Google's punishment for your cheating the system. And the hardest part to swallow: these shop owners have paid a premium for the disservice. Pirate SEO companies SEO sales calls... many of you will receive dozens of them every day. They promise page 1 rankings in no time. However, ...
Updated 05-07-2010 at 06:04 PM by NickStansfield
You can now put anything you want in the title tag We have worked long and hard over the past 18 months to really push the SEO capabilities of ekmPowershop.com. Obviously better SEO means more traffic and more sales for our customers. Something we are committed to as a matter of high priority. ekmPowershop.com is a contract free platform, so it is in our interest to ensure we stay ahead of the game in terms of performance on traffic and search engine rankings. As part of our pursuit to increase ekmPowershop.com traffic levels we have introduced SEO friendly URLs, customisable meta data, static pages, auto generated meta data and finally.... editable title tags. What is a ...
Updated 05-07-2010 at 06:07 PM by NickStansfield
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