(As featured in Start Your Business Magazine, 'Ask the experts' June Edition) Regardless of the nature of your business, the plethora of technology available in the modern age not only allows you to promote your business online – it also allows you to DO business online. For me, the killer combination for small and large businesses alike has to be ecommerce and email marketing. The two activities provide such synergies that more and more businesses setup, trade and thrive purely in the online realm. For bricks and mortar businesses, ecommerce and email marketing also provide a huge area for diversification and in many cases; present a brand new channel to explore and monetise. ...
Updated 07-07-2010 at 02:55 PM by StevenHickey
Optimise your email marketing campaigns for maximum impact As part of our ongoing development and enhancement of ekmResponse.com, users can now take full advantage of A/B split testing. The new tool allows users to specify 2 subjects for their campaign, then ascertains the most effective subject to send the entire campaign out to. How does it know which subject is 'the best'? For overall campaigns with 500 recipients or more, you can specify an A/B split sample (100 recipients for instance). ekmResponse will then send the campaign firstly to the 100 sample. Half of the recipients in the sample will recieve 'subject A' and the other half will recieve 'subject ...
Updated 07-07-2010 at 02:30 PM by StevenHickey
Blog Categories
Archive
Recent Comments
