[1] The domain name that a storeowner chooses can have a huge impact on their business, but why do you think many site owners still fail to optimise the URL they are using? Online businesses face the dilemma of branding vs. SEO (search engine optimisation) when it comes to their domain name(s) of choice. A URL/domain name on one hand forms the identity of a business and therefore the basis of their branding. For instance www.wyvernep.co.uk is a client we have using our ekmPowershop ecommerce platform, selling the Wyvern range of equestrian supplies and equipment. They get plenty of repeat business, and as far as online (and offline) brands go, they are now established. ...
Updated 09-07-2010 at 11:04 AM by StevenHickey
"Market leader offered me £100k to close my website down!" Plantedtanks.co.uk, a brand new online shop specialising in aquatic plants is owned and run by Tony Newsom-Virr. Tony signed up with ekmPowershop.com to build his ecommerce website just a few weeks ago, “We decided to try ekmPowershop.com as it seemed to be the only ‘cheap’ and no contract shopping facility we could find on the web, plus the interface seemed simple enough. We purchased our shop on the 5th March 2010 and started work.” Tony used the intuitive control panel offered by ekmPowershop.com and the expert knowledge of their Technical Support Team, to build his new online ...
Updated 05-07-2010 at 05:40 PM by NickStansfield
Talented entrepreneur Antony Chesworth, 29 from Lancashire, celebrated national success this week at the Enterprising Young Brits awards for his business ekmPowershop.com. Antony scooped the highly acclaimed award from Lord Peter Mandelson at the Institute of Directors, which was attended by some of the UK's top business people. The competition is open to entrepreneurs who have made their idea happen in a new, innovative or inspiring way. The award was presented in style by Lord Peter Mandelson, Secretary of State for Business, Innovation and Skills. It was Lord Mandelson’s first appearance since parliament dissolved for the run up to the General Election. Antony set ...
What are your top feature requests for 2010? Join the ekmCommunity forum and have your say on this year's developments to the UK's leading ecommerce platform. We want to know your top feature upgrades on ekmPowershop for the coming year. ekmPowershop has been built on customer feedback, and this year we aim to push out more new features than ever before - all by the request of our customers. We've set up a thread on ekmCommunity and so far we have had some great ideas, as well as common requests which we are sure will make the final shortlist. At present we are gathering ideas from the forum, and will be putting the most popular requests onto a poll in the ...
Updated 05-07-2010 at 05:55 PM by NickStansfield
Steven Hickey, Head of Commercial Development at ekmPowershop.com reflects on the biggest annual survey for online retail in the SME sector – one which the online retail industry looks forward to every year: “As a hosted platform with more merchants than any other company in the industry, we can query our servers and get live, accurate data like no other provider can. The stats we produce are used by both the hosting and payment service providers as a glimpse at the coming 12 months and any changes or shifts in buying patterns we may be in for. At the moment the big shift seems to be in value based purchases; as people shop around for the best price and make a more considered purchase with ...
Updated 05-07-2010 at 05:56 PM by NickStansfield
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