A blog all about Email Marketing
(As featured in Start Your Business Magazine, 'Ask the experts' June Edition) Regardless of the nature of your business, the plethora of technology available in the modern age not only allows you to promote your business online – it also allows you to DO business online. For me, the killer combination for small and large businesses alike has to be ecommerce and email marketing. The two activities provide such synergies that more and more businesses setup, trade and thrive purely in the online realm. For bricks and mortar businesses, ecommerce and email marketing also provide a huge area for diversification and in many cases; present a brand new channel to explore and monetise. ...
Updated 07-07-2010 at 02:55 PM by StevenHickey
"You have no idea how much time you have saved me!" Thousands of ekmPowershop.com online shop owners have started using email marketing with ekmResponse.com to great effect since its launch last year. Over the coming months we will be sharing comments from our ecommerce and email marketing enthusiasts utilising the 'killer combo' when it comes to effective online marketing: Whenever we have done a mailshot using ekmResponse we have noticed an increase in traffic to our site and our sales go up. You have no idea how much time you have saved me! I used to have to send mail shots to all my customers manually, checking every address, taking several hours. It was so ...
Optimise your email marketing campaigns for maximum impact As part of our ongoing development and enhancement of ekmResponse.com, users can now take full advantage of A/B split testing. The new tool allows users to specify 2 subjects for their campaign, then ascertains the most effective subject to send the entire campaign out to. How does it know which subject is 'the best'? For overall campaigns with 500 recipients or more, you can specify an A/B split sample (100 recipients for instance). ekmResponse will then send the campaign firstly to the 100 sample. Half of the recipients in the sample will recieve 'subject A' and the other half will recieve 'subject ...
Updated 07-07-2010 at 02:30 PM by StevenHickey
"Market leader offered me £100k to close my website down!" Plantedtanks.co.uk, a brand new online shop specialising in aquatic plants is owned and run by Tony Newsom-Virr. Tony signed up with ekmPowershop.com to build his ecommerce website just a few weeks ago, “We decided to try ekmPowershop.com as it seemed to be the only ‘cheap’ and no contract shopping facility we could find on the web, plus the interface seemed simple enough. We purchased our shop on the 5th March 2010 and started work.” Tony used the intuitive control panel offered by ekmPowershop.com and the expert knowledge of their Technical Support Team, to build his new online ...
Updated 05-07-2010 at 05:40 PM by NickStansfield
Talented entrepreneur Antony Chesworth, 29 from Lancashire, celebrated national success this week at the Enterprising Young Brits awards for his business ekmPowershop.com. Antony scooped the highly acclaimed award from Lord Peter Mandelson at the Institute of Directors, which was attended by some of the UK's top business people. The competition is open to entrepreneurs who have made their idea happen in a new, innovative or inspiring way. The award was presented in style by Lord Peter Mandelson, Secretary of State for Business, Innovation and Skills. It was Lord Mandelson’s first appearance since parliament dissolved for the run up to the General Election. Antony set ...
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