(As featured in Start Your Business Magazine, 'Ask the experts' June Edition) Regardless of the nature of your business, the plethora of technology available in the modern age not only allows you to promote your business online – it also allows you to DO business online. For me, the killer combination for small and large businesses alike has to be ecommerce and email marketing. The two activities provide such synergies that more and more businesses setup, trade and thrive purely in the online realm. For bricks and mortar businesses, ecommerce and email marketing also provide a huge area for diversification and in many cases; present a brand new channel to explore and monetise. ...
Updated 07-07-2010 at 02:55 PM by StevenHickey
Optimise your email marketing campaigns for maximum impact As part of our ongoing development and enhancement of ekmResponse.com, users can now take full advantage of A/B split testing. The new tool allows users to specify 2 subjects for their campaign, then ascertains the most effective subject to send the entire campaign out to. How does it know which subject is 'the best'? For overall campaigns with 500 recipients or more, you can specify an A/B split sample (100 recipients for instance). ekmResponse will then send the campaign firstly to the 100 sample. Half of the recipients in the sample will recieve 'subject A' and the other half will recieve 'subject ...
Updated 07-07-2010 at 02:30 PM by StevenHickey
(As featured in Start Your Business Magazine, 'Ask the experts' May Edition) Security is a hot topic in the online world at the moment – as shopping online continues to boom, credit card fraud also becomes a more prominent issue. Of course any business operating in the retail sector should be selling online with their own ecommerce website. A system like ekmPowershop.com allows you to set up your own online shop for a small monthly outlay, and is used by the likes of Lotus Cars, PGA Golf and O2. One challenge you face as a fledgling online shop owner is gaining the trust of a potential customer. After all, you are asking for their credit or ...
Updated 07-07-2010 at 02:48 PM by StevenHickey
[1] The domain name that a storeowner chooses can have a huge impact on their business, but why do you think many site owners still fail to optimise the URL they are using? Online businesses face the dilemma of branding vs. SEO (search engine optimisation) when it comes to their domain name(s) of choice. A URL/domain name on one hand forms the identity of a business and therefore the basis of their branding. For instance www.wyvernep.co.uk is a client we have using our ekmPowershop ecommerce platform, selling the Wyvern range of equestrian supplies and equipment. They get plenty of repeat business, and as far as online (and offline) brands go, they are now established. ...
Updated 09-07-2010 at 11:04 AM by StevenHickey
"Market leader offered me £100k to close my website down!" Plantedtanks.co.uk, a brand new online shop specialising in aquatic plants is owned and run by Tony Newsom-Virr. Tony signed up with ekmPowershop.com to build his ecommerce website just a few weeks ago, “We decided to try ekmPowershop.com as it seemed to be the only ‘cheap’ and no contract shopping facility we could find on the web, plus the interface seemed simple enough. We purchased our shop on the 5th March 2010 and started work.” Tony used the intuitive control panel offered by ekmPowershop.com and the expert knowledge of their Technical Support Team, to build his new online ...
Updated 05-07-2010 at 05:40 PM by NickStansfield
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